Online Reputation Management (ORM) is a strategic approach aimed at controlling, influencing, and maintaining a positive digital image for individuals and businesses. It involves actively monitoring online mentions, reviews, and social media interactions to shape public perception. Key aspects of ORM include managing search engine results, engaging with customers on social media, encouraging positive reviews, and addressing negative feedback promptly. By creating and promoting positive content, maintaining consistency in brand messaging, and preparing for potential crises, individuals and businesses can safeguard their online reputation, build trust, and foster credibility in the ever-evolving digital landscape. ORM is an ongoing process that requires adaptability and proactivity to effectively navigate the challenges of the online environment.